April 7, 2011
Sainsbury's is the first major supermarket in the U.K. to sign up all its private label health and beauty care products to the Humane Cosmetics Standard and be certified free from animal testing by the British Union for the Abolition of Vivisection (BUAV).
The international no-animal testing certification, symbolized by the Leaping Bunny trademark, will appear on all 200 of Sainsbury’s store brands health and beauty care products
"Animal welfare continues to be one of our customers' top concerns, so it is great news that we have been awarded BUAV certification,” said Judith Batchelar, director of Sainsbury's store brand. “We are very pleased to accept BUAV certification and to be able to offer this clear choice to our customers."
The Leaping Bunny logo will initially appear on all shower and hand care products and is scheduled to roll out across the entire category line throughout the year.
As well as guaranteeing that no product or ingredient has been tested on animals from a verifiable date, each BUAV's Humane Cosmetics Standard applicant must allow an independent audit throughout its supply chain to ensure that they adhere to their animal testing policy and criteria.
GRD Views: Here’s a great example of smart product development that advances a retailer’s sustainability profile and differentiates its store brand products. I believe you will see more of this in the future as retailers recognize they can accomplish two objectives with this strategy. -- John Failla for Green Retail Decisions