April 7, 2011
Target Corp. kicked off its Earth Month celebration with a sweepstakes with hundreds of sustainable prizes, including a “Refresh Your Nest” home makeover worth up to $50,000 with Sabrina Soto, Target’s style expert for home and a LEED accredited designer.
“From how we build our stores to the way we interact with our guests, environmental sustainability at Target is integrated throughout our business,” said Shawn Gensch, vice president, marketing. “As part of Target’s ongoing commitment to sustainability, our Earth Month activities are designed to remind our guests of the many ways we can all make small changes, which together make a big difference.”
Guests can log on to Target.com/Eco to enter the sweepstakes. Other Target Earth Month celebrations will include a giveaway of one million reusable bags, made from 100 percent recyclable Tyvek material, at Target stores nationwide on April 17 (while supplies last). The retailers will also host an online boutique at Target.com/Eco where guests can purchase sustainable products, receive sustainable tips from Soto, download coupons to use at their local Target store and enter for a chance to win the home makeover sweepstakes with Soto.
The sweepstakes also will offer hundreds of other prizes, including Eco vacations, including air transportation and hotel accommodations; a chance for consumers to design their own line of environmentally friendly cleaning products; $5,000 worth of energy-smart lighting and/or appliances; and giveaways of top Earth Month products.