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Coke and J&J Among Charter Members of Council for Sustainability Innovation

January 26, 2012

IBM and the World Environment Center (WEC) have formed the Innovations in Environmental Sustainability Council, comprised of leading global companies that will explore how innovation in business process and technology can enable strategic solutions to major sustainability challenges.

Charter members of the council include consumer packaged goods companies such as Coca-Cola Co. and Johnson & Johnson, as well as other types of companies including Boeing, CH2M HILL, The Dow Chemical Company, F. Hoffmann-La Roche AG, General Motors  and The Walt Disney Co.

"As part of IBM's broad based commitment to environmental leadership, we are always interested in how today's best practices can transform sustainability in business," said Wayne Balta, IBM's vice president of corporate environmental affairs and product safety. "Innovation goes a long way to accelerate sustainability, and we look forward to collaborating with other like-minded companies."

Council members are committed to incorporating sustainability more deeply into their business strategies and corporate practice. Member companies will be able to apply what is learned from this collaboration within their own organizations, not only to achieve greater efficiency and effectiveness through operations, but also to identify and develop related opportunities for innovation and growth.

The council is a global non-profit, non-advocacy organization that will hold its first meeting Feb. 7-8, 2012 in Orlando, Fla.

WEC is an independent, global non-profit, non-advocacy organization that advances sustainable development through the business practices and operations of its member companies and in partnership with governments, multi-lateral organizations, non-governmental organizations, universities and other stakeholders.