Lowe's Donates $1 Million to Four Environmental Charities

SHARE:

Email

Print

LinkedIn

Facebook

Twitter

January 13, 2011

Lowe’s and the Lowe’s Charitable and Educational Foundation are donating $1 million to four environmentally focused charities as a part of their first online community giving campaign.

The charities -- American Forests, Keep America Beautiful, National Park Foundation and Water.org -- will each automatically receive a $100,000 grant. The remaining $600,000 will be distributed based on the percentage of consumer votes each charity receives at www.lowes.com/give and on Lowe’s Facebook page through Jan. 21. The final percentages of votes for each charity will be posted on the Lowe’s website by midnight on January 26.

“Lowe’s wanted to start the New Year by giving back to organizations that share our commitment to sustainability and helping people in need,” said Larry D. Stone, chairman of the Lowe’s Charitable and Educational Foundation. “Each of the four charities we selected provides a great service in its own way, and we encourage our customers and anyone committed to the environment to help us decide how to best distribute the remaining grant dollars.”

Lowe’s Charitable and Educational Foundation board of directors selected the four, well-established charities based on their missions, which align with one of Lowe’s sustainability focus areas.

GRD Views: Social networking meets charitable giving. It will be interesting to see how effective this program is in driving engagement with Lowe’s existing shoppers and if each charity encourages their followers to engage with Lowe’s and become new shoppers. -- John Failla for Green Retail Decisions

Most Read

Guest Columns

Key Themes Emerge at FMI Sustainability Summit

Areas of focus included making the business case for sustainability, leadership development and radical collaboration.

Source: Food Marketing Institute

What's Your Sustainability Elevator Speech?

A new FMI toolkit offers concise, customizable strategic language to help executives effectively articulate the business case for sustainability in less than 60 seconds.

Source: Food Marketing Institute

On a Mission to Reduce Food Waste

FMI, GMA and the National Restaurant Association are developing an aggressive strategy that will direct more edible food to the hungry and waste away from landfills.

Source: Food Marketing Institute

See All Guest Columns »

Press Releases