Product Spotlight: Schick Makes Disposable Razors Greener
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February 2, 2012
Schick has introduced the first disposable razor with handles and packaging made from recycled material.
Schick’s new Xtreme3 Eco razor will save over 103,000 pounds of virgin plastic materials from being put in our landfills and save the energy equivalent to 28,840 gallons of gasoline, according to NextLife, maker of the Sustainable Resins used in the product.
NextLife Resins are derived from only post consumer plastic waste, processed at a manufacturing facility and shipped to customers throughout the U.S. to be made into new consumer products. This waste is collected from a variety of sources and products that would otherwise be sent to landfills where it can take decades to degrade. NextLife disrupts this waste cycle and repurposes the material so it can be manufactured into a new product.
"Schick's effort in creating a product with recycled content is a very exciting initiative for the consumer products industry and more specifically for the personal care market,” said Ronald Whaley, president and CEO of NextLife. “It's great to see mainstream brands moving towards using recycled materials in their products."
"At Schick, we're taking proactive steps to minimize the impact of our products and manufacturing processes on the environment,” said Suma Nagaraj, brand manager for Schick Xtreme3. “We know consumers are doing their part to live more sustainably, and we wanted to provide a simple way for them to do so with their shave."
Schick estimates the product will save over 103,000 pounds of virgin plastic materials from going into landfills each year, as well as 15,000 pounds of paper. Schick Xtreme3 Eco will be available in both men’s and women’s variants. It initially launched at Walmart stores and is expected to be more widely available in Spring.
The EPA estimates that nearly 2 billion disposable razors end up in landfills each year.
“With consumers seeing these types of everyday-use products made with recycled material, Xtreme3 Eco may usher in a new era of sustainable practices by product manufacturers,” according to a statement issued by NextLife. The promotional campaign for Eco will encourage consumers to reuse and recycle.
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