Kellogg Reveals Commitment to Sustainable Agriculture

April 26, 2012

Battle Creek, Mich.-based Kellogg Company said it has intensified its approach to sustainable agriculture and is supporting those who research, grow and supply the grains it uses.

Kellogg brands image Last year, the company gathered data worldwide to determine the greatest opportunities for increased sustainability. The details and results -- including new initiatives benefiting rice growers and palm oil production -- are presented in the company's fourth annual Corporate Responsibility Report.

A majority of Kelloggs life-cycle carbon emission and water use stems from farming, which is why the company is working more closely with farmers who grow its grains, and has encouraged agricultural sustainability beyond its own supply chain through industry partnerships.

The following are some of the company’s top sustainable agriculture achievements of the past year:

Supported sustainability among rice growers through a partnership with Louisiana State University to jointly develop a certification program for Rice Master Growers to help ensure best practices.
Shifted to sustainably grown palm oil in Europe, where it is available; in other markets where neither a segregated nor mass balance supply are fully available, Kellogg help growers fund the transition to sustainably grown palm oil by purchasing Green Palm certificates to cover 100 percent of the company’s current palm oil use for 2012.
Piloted agronomic support to help growers, after learning more about corn growing practices and differences between various regions through a survey in partnership with the Global Corn Council.

"Increasingly, today's consumers are aligning their personal values with the brands and companies they choose," said John Bryant, president and CEO of Kellogg. "Our broad suite of Corporate Responsibility programs is helping us develop products in a more sustainable way that delivers results for our consumers, employees, communities, investors – and our planet."

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