Loblaw Recognized for Environmentally Responsible Seafood

August 23, 2012

Loblaw Companies has been nominated as a finalist for the 2012 Seafood Champion Award, which recognizes individuals and companies around the world for outstanding leadership in promoting environmentally responsible seafood.

Loblaw logo image Seafood Choices established this prestigious global award in 2006 to honor those in the seafood industry who demonstrate a commitment to innovation that leads to change in the context of environmental, social, and economic sustainability.

Loblaw was the only retailer in the world to be nominated this year. Other nominees include marine conservation and seafood organizations, government representatives and chefs from around the world.

"This nomination is a great honor and speaks to the level of commitment Loblaw has in ensuring our oceans remain healthy," said Paul Uys, vice president, sustainable seafood for Loblaw. "As Canada's largest purchaser of seafood, we have a responsibility to ensure our seafood products come from sustainable sources."

Loblaw is committed to sourcing all of the seafood sold in its stores from sustainable sources by the end of 2013. As part of this goal, Loblaw collaborates with World Wildlife Fund Canada, the Marine Stewardship Council (MSC), independent marine science advisors, government agencies and its many seafood vendors.

The winner of the 2012 Seafood Champion Awards will be announced during a ceremony Sept. 7th, during the 10th International Seafood Summit in Hong Kong.

From Sept.13-26, Loblaw is introducing in select stores Oceans for Tomorrow, an in-store event aimed at educating and engaging customers about the importance of choosing sustainable seafood, and Loblaw's commitment to keeping oceans healthy.

Loblaw, a subsidiary of George Weston Limited, is Canada's largest food retailer with more than 1,000 corporate and franchised stores from coast to coast.

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