Sainsbury's Helps Customers Recycle More

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September 20, 2012

Sainsbury's is working with local authorities throughout the U.K. to reinvigorate its customer recycling facilities.

The transformed facilities will offer a more consistent and comprehensive service, making it easier for customers to recycle their household materials, and complement existing curbside collection. The new facilities are in more than 20 Sainsbury’s supermarkets in greater London.

Sainsbury's has partnered with Palm Recycling to introduce the new recycling system that aims to enhance recycling rates, reduce local authority costs and offer a more aesthetically pleasing and customer-friendly facility.

Beginning this month, Sainsbury's and Palm Recycling will begin working with councils to take over the management of the customer recycling facilities, which has the potential to be extended to up to 350 recycling sites throughout the U.K. Palm Recycling will manage the new-look, front of store recycling service which comprises standardized recycling containers for mixed paper and card, mixed glass, mixed plastics, mixed cans, textiles and small waste electrical and electronic equipment. The containers will also carry the familiar Recycle Now logo and color coding to help customers select the correct container.

"We are committed to reducing the impact of our operations on the environment as well as helping our customers to reduce their household waste and recycle more often,” said Paul Crewe, Sainsbury's head of engineering, sustainability, energy and environment. “By making this service as convenient as possible for customers we're hoping that it'll become part of their weekly shop, and the feedback we've received from the trial indicates that customers are in favor of a more comprehensive service”

Together with Palm Recycling, as well as Oxfam and Valpak, Sainsbury's is working towards achieving its 20 by 20 Sustainability Plan target of putting all waste to positive use by 2020. Specifically, this project will enable Sainsbury's to make progress against its delivery goal of providing the most comprehensive recycling facilities at its supermarkets.

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