Ikea to Sell Only LED Lighting by 2016

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October 4, 2012

Ikea said that by 2016 it plans to only sell LED light bulbs and fixtures in its stores in an effort to get more consumers educated and using the energy efficient lighting.

LED lighting consumes 85 percent less energy than incandescent bulbs and can last up to 20 times longer. In research commissioned by Ikea and conducted by Wakefield Research, only 27 percent of Americans know that LED bulbs last 20 years (source: Wakefield Research).

Ikea also vows to sell the LED bulbs at the lowest price on the market, making it affordable for the mass market. Additionally, Ikea is also changing more than one million light sources inside the IKEA stores to LED and other more efficient lighting.

“LED is a light revolution. With household electricity bills continuing to rise rapidly and global energy consumption increasing, a small LED bulb can have a very big impact. It uses much less energy than a traditional bulb and brings a lot of home furnishing potential to the home,” said Steve Howard, chief sustainability officer for Ikea Group.

There is a wide range of LED bulbs available at Ikea that enable customers to easily change old incandescent bulbs to LED without changing their lamps and fixtures.

Recent research by YouGov polled 6,000 consumers in China, Russia, Germany, U.K., the U.S. and Sweden, which showed that many are not aware of the benefits of LED. However 60 percent expressed an interest in LED as an energy saver, especially as energy bills generally raise annually and 20 to 25 percent of the electricity cost in the home stem from lighting.

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