Safeway Increases CSR Impact with New Personal Pledge and Reward Program

SHARE:

Email

Print

LinkedIn

Facebook

Twitter

October 4, 2012

Safeway Inc. has extended its corporate social responsibility (CSR) commitment with a program that directly involves and rewards employees and shoppers for making eco-friendly purchases and doing healthier things for themselves and their communities.

The "Heart of Safeway Pledge" is a personal call-to-action to take simple, everyday steps – such as using energy-conserving light bulbs, taking a 15-minute walk three times a week or eating healthier foods – that benefit pledge-takers and their communities, Safeway said in a statement.

The first 25,000 participants to make a personal pledge will be rewarded with a CSR-themed store coupon for $1 off fresh produce. Since Safeway sources many produce items from local farmers, the coupon not only encourages healthy eating and provides a reward on an everyday essential, but it also can be used to support local businesses and help reduce carbon emissions.

For each pledge, The Safeway Foundation will donate $1 to benefit Feeding America and Food Banks Canada, contributing up to $25,000 to hunger relief.

"Imagine if every employee and shopper took the pledge – the net effect would be far greater than anything we could accomplish on our own," said Larree Renda, Safeway executive vice president and chair of The Safeway Foundation. “We see the pledge and coupon as our opportunity to inspire people to take actions and make purchases that directly benefit them and add up to a greater good."

The "Heart of Safeway Pledge" is located on the company's new CSR website.

All participants who make their "Heart of Safeway Pledge" from Oct. 2-31 will also be entered for a chance to win one of 50 $100 Safeway Gift Cards.

Safeway Inc. is a Fortune 100 company and one of the largest food and drug retailers in North America, based on sales, which in 2011 were $43.6 billion. The company operates 1,666 stores in the United States and western Canada.

Read These Related Articles:

• 10 Retailers Make the CSR Index Top 50
• Ben & Jerry's Joins the Growing B Corporation Movement
• Research: Consumers Demand Greater Corporate Responsibility
• Nine Retailers Named to the World's Most Ethical Companies List
• Office Depot and Staples Top Ranked U.S. Green Retailers

Most Read

Guest Columns

Key Themes Emerge at FMI Sustainability Summit

Areas of focus included making the business case for sustainability, leadership development and radical collaboration.

Source: Food Marketing Institute

What's Your Sustainability Elevator Speech?

A new FMI toolkit offers concise, customizable strategic language to help executives effectively articulate the business case for sustainability in less than 60 seconds.

Source: Food Marketing Institute

On a Mission to Reduce Food Waste

FMI, GMA and the National Restaurant Association are developing an aggressive strategy that will direct more edible food to the hungry and waste away from landfills.

Source: Food Marketing Institute

See All Guest Columns »

Press Releases