Zara Debuts Sustainable Fashion Line
October 13, 2016
Capitalizing on consumer interest in sustainable apparel, Spanish fashion retailer Zara has debuted its a new fall fashion line, Join Life, featuring sustainable materials including Tencel, a fiber made from bamboo. The company also is making strides to ensure that its factories are up to code and are sustainable.
In addition to Tencel, Zara is using wood in place of rayon, as well as recycled wool and organic cotton in its Join Life collection. Zara also said it is using recycled boxes to ship the merchandise and recycled paper for the apparel tags.
Zara has taken its sustainability priorities to its website, with 84 percent of the energy used to power the page accomplished with clean energy. The retailer has set a goal of using 100 percent clean energy to power both the website and its corporate offices by 2018.
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