PLMA Innovation Workshop Schedule
SALUTE TO EXCELLENCE BREAKFAST | 7:30 am
KEYNOTE– INNOVATING TO BUILD BETTER PRIVATE BRANDS
Scott Lucas, Executive Director, Interbrand
CONCURRENT WORKSHOPS | 8:30 am
RETAILING – WEGMAN'S CASE STUDY IN FOOD SAFETY (Presented by QMI-SAI Global)
Willian Kelleher, V.P. Food Safety and Quality Assurance, Wegmans
MARKETING – HOW TO DRIVE SELECTION AT THE SHELF WITH VISUAL BRANDING
Rob Wallace, Managing Partner, Wallace Church
Russ Napolitano, V.P. Business Development, Wallace Church
PROMOTIONS – LEVERAGING THE SHELF EDGE FOR LEADING EDGE PROMOTIONS
Jeff Weidauer, V.P. Marketing, Vestcom International
MARKET RESEARCH – MINING MARKET INTELLIGENCE: WHAT'S NEXT FOR STORE BRANDS
Lisa Rider, V.P. Retail Marketing U.S., The Nielsen Co.
TECHNOLOGY – UNLOCKING EXCITEMENT AT THE SHELF WITH GAME-CHANGING DIGITAL TECHNOLOGY
Jay Dolries, President, HP Indigo
Matt Findele, Enterprise Business Lead for Brands, HP Indigo
Mike Ramer, E.V.P. Beverage Marketing Group Innovative Labeling Solutions, HP Indigo
PACKAGING & DESIGN – MANAGING DESIGN AND INNOVATION: TAKING THE PAIN OUT OF THE PROCESS
Martin Hawkins, Executive Director, Client Services, Marketing Management Inc.
TESTING & CERTIFICATION – ACCELERATE STORE BRAND SUCCESS: ROBUST TESTING & INNOVATIVE QUALITY ASSURANCE
Scott MacLennan, STR -- Director of Store Brands
Ann Behen, STR -- Senior Technical Consultant
